Weekly Geek Critique Vol.37

Become a Klout VIP

It’s now possible to tweet, Facebook and Instagram your way into the VIP section thanks to a new partnership between Klout and American Airlines (AA). For those unfamiliar with Klout, it’s a social influence score; the higher the score, the higher your online influence. Using this social metric, American Airlines are now offering users with a Klout score above 55 access to their Admiral Club lounge, regardless of whether they are flying with AA or another airline. Sign up with Twitter or Facebook here find out your Klout score, then visit this special AA Klout page to receive your lounge pass. With a Klout score of 53 we don’t yet make the cut!

LinkedIn 10th Birthday

This week we raised a glass to LinkedIn in celebration of their 10th birthday. Hard to believe the platform first came to life in 2003 as it's come a long way since then both in terms of design and users (see picture of LinkedIn 1.0 below). Its creator Reed Hoffman wrote of the occasion “we’re honoured and humbled that so many of you have made LinkedIn part of your daily professional lives” and paid tribute their 10 year history. From 4,500 members in its first month to over 200 million members 10 years later, it’s possible that LinkedIn still hasn’t reached its peak.

Pay to watch YouTube

The on-going battle to turn social media platforms into profit generating sites for its operators has taken a turn as YouTube launch pay-to-view channels for the first time. Users can subscribe to channels including Seseme Street (via UFC) and National Geographic for $0.99 or 64p per month. YouTube are calling this a pilot program but allude to greater ambitions in their blog stating “this is just the beginning, we’ll be rolling paid channels out more broadly.” The channel selection is fairly niche now but could well rival Netflix and Amazon in future.

Tips for LinkedIn Success

Despite its 10 year history, many friends and clients within our network are still unsure how to make the most of LinkedIn. The most feared part seems to be the profile page which is why our resident social media executive Hannah has penned a handy blog on this very topic. Titled Top Tips for Transforming your LinkedIn Profile, the blog leads users through every profile page element and how to optimise it to best practices including profile photographs, vanity URLs, customised website links and participating in groups.

Office Move & New Address

If you’ve kept a close eye on our Twitter page, you’ll know that we’ve just completed our first week at our new office, The Old Printworks in Otford, Sevenoaks. Priority items during the move included our Nespresso coffee machine and Sonos music system, and having waved goodbye to the electricians yesterday, we are now running as normal. Our phone number and address has changed so please update your records with our new details, as found on our Let’s Talk page, and pop in for a coffee and a guided tour!

We've successfully completed the first week in our office & looking forward to a rest this weekend. Hope you have a great weekend!