Lindsay Cornelissen is passionate when it comes to truly excellent wines from the less well known and smaller family producers. With her diploma from the Wine & Spirits Education Trust and years of experience within the financial services industry catering for demanding, time-pressed clients, she had everything she needed to build a business championing wines that punched above their weight. She came to us looking for a custom build that met all of her requirements and those of her clients.
We were introduced to Lindsay via a previous long-standing and satisfied client, Pegasus Capital. We were immediately impressed with the dedication and passion she brought to the business. Each of the 50+ wines she was looking to sell had been personally chosen, tested and approved by her. We got to work on a bespoke ecommerce and informational website that matched already developed branding and met her high-end expectations.
Lindsay’s personal touch was what really stood out to us as a key USP. It was important that clients felt informed about their wine choice and enjoyed an experience tailored to their preferences, combining recommendations for food matching with personalised tasting notes.
The Design Process
With that in mind, the website needed to not only be a bustling ecommerce site, but also a hive of information with rich visuals and an ept marketing tool capable of harvesting the right data that helped clients feel individually provided for.
Drinking in the Details
Given Lindsay’s professional experience and her hard work in achieving her diploma, (considered the stepping stone to the Master of Wine qualification), it was important that the website fully represented this kind of acumen rather than a hobby-turned-business.
Taste the Difference
Lindsay had a real desire to pass her knowledge and experience onto clients directly. With wine tasting a popular corporate event, she knew there was a ready and waiting market for someone who walked in both worlds.
This multi-faceted aspect of the website is really what helped define and differentiate it from the competitors. As the main point of sale for the business, customers would need to be able to browse all fifty wines and pay for their orders using SagePay as a matter of course. At the same time, they would also be able to research their purchases and embrace all of the services Lindsay was offering, all whilst having their preferences stored and utilised as an effective marketing tool.
The Speed Test
One of the most sensitive aspects of a project centred on a wholly online ecommerce business is the fact that the sooner we can get the website up, the sooner orders can be taken and the business can start making money. Beautifully rendered images and seamless content are all well and good, but the real-world applications of getting a website operational aren’t lost on us either. We worked with Lindsay to an exact timeline and specification with each stage agreed and signed off before we moved onto the next. This modular approach meant we had everything ready to go in time for the roll out and for the customers and cash to start rolling in!